hastwoaspects,oneisnon-financialfromthetraditionalbanking,financialmakestraditionalbankingcrisis,intheprocessofimprovingtheiroperatingconditionstoreducethecreditrisk;Intermsofprofits,financialsqueezepartofthetraditionalbankingprofits,financialhaveiiilowercosts,providemoreconvenientandefficientservice,;Intermsofefficiency:financialoverallimprovetheefficiencyofthetraditionalbankingsector,financialreducesthecreditriskoftraditionalmarket.financial,pete.financialpromotesthedevelopmentoffinancialmarkets,butalsocannotbeignoredthepotentialrisksatpresent,financial,likefraud,creditrisk,legaldispute.financialisnotperfect,soputtingupsomeadviceisimportantlikeprudentialregulation,behaviorregulation,consumerprotectionandsoon.Keywords:Financial;TraditionalBanking;RiskImpact;ProfitImpact;EfficiencyImpactiv