illing to purchase such a high quality product, farmers in some countries are unlikely to choose a British brand over a domestic product. However, the very Britishness of the product would appeal to the style-conscious elements of the French and Italian markets, summoning up images of the English upper classes and country houses.Р Our current product is multi-purpose and as such would not need adapting to suit different sectors of the European market.Р ConclusionsР It was agreed that although the present logo and product are suitable for globalisation as they stand, we propose that the Borders concept be adapted for different markets.РР RecommendationsР We recommend that further studies be carried out into the marketing strategies best suited to different European regions.Р Р 看过的人还：
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