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美国宠物医院的管理

上传者:菩提 |  格式:doc  |  页数:13 |  大小:41KB

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npathjustlikedrivingaroundwithoutamapthatthedrivermighthavetoreferto.Asitshowsonthevaluechainpathwaybelow,Input(InitialInvestment)Operations(ProductManufacturing)Output(illdefinedProduct)Education(MarketingandSales)FinalProduct(athighervalue)theprocessofinputwithcapital,stafftime,knowledgeandskillswithsoftandhardwarewillgothroughtheoperationalchamberonlytoyieldtheoutputthatisveryrawinitsnature.Thisisundefinedproductthatmayretainonlybasicvalueuntiltheprocessofeducating(ormarketing)end-usersandupgradingtheusefulness.Asaresulttheperceivedvalueoftheproductmightbeenhancedbytheeducationalefforts.Atthispointthesubjectproductisatmuchhighervaluealthoughitmightbethesimilarorsameproductasitwasoriginallymanufactured.ProductManagement:TherearetwogroupsofProductthatwemanufacturetheserviceitems.Theseare:

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