tou rism ha s reached an unp receden ted leve l and tou rism con sump tion m a rke t is exp e rienc ing con stan t change s. Peop le have h ighe r and h ighe r dem and s fo r the ir sp iritua l life and the deve lopm en t of tou rism indu stry to the cu ltu ra l leve l is tu rn ing in to a tendency, and thu s a wave of red tou rism. U nde r the m a rke t econom y, e ssfu l tou rism exp lo ita tion and p lann ing shou ld first ana lyze the m a rke t dem and. O n ly th rough ana lyzing the existing tou rist m a rke t and p red ic ting the po ten tia l tou rist m a rke tРra tiona lly and ob jec tive ly can we de sign read ily m a rke tab le tou rism p roduc ts so a s to reach the goa l of exp lo iting the scen ic spo t.РKey word s Inne r Mongo lia; red tou rism; U lanf’s fo rm e r re sidence