ith investor clients. 10 Your LOGO 10 More Than Ever — Integrity and Ethics Matter The CFA designation symbolizes the pinnacle of professional integrity. ? Charterholders ply with the CFA Institute Code of Ethics and Standards of Professional Conduct, which requires them always to place the client ’ s interests first, to maintain independence and objectivity, and to serve with integrity and honesty. ? Should an ethics-plaint be lodged against a CFA charterholder, the charterholder is required to disclose plaints in full detail to CFA Institute and risks losing the right to use the CFA designation. ? CFA Institute continually works with its members and industry authorities to lead the way in setting standards for financial reporting, international accounting, and ethical principles.