? Developmental Licensee (DL) – Under this license agreement, a developmental licensee provides capital for the entire McDonald's restaurant business, including the real estate interest, and operates the business. ? Company-operated restaurants – These restaurants are owned and operated by McDonald ‘ s panies. MCDONALD ’ S FRANCHISEES – IN PURSUIT OF CONTINUOUS CUSTOMER SATISFACTION Lead-in Audio studio Video studio Speaking workshop Project bulletin Task 1 Task 2 Task 3 Task 1 Describing the Picture Describe the pictures first and then discuss McDonald ’ s Business ess. Why do people like it so much that they spend a lot of time in McDonald ’ s? Do you or your family often dine at McDonald ’ s? Where are the two McDonald ’ s in the picture? What can you infer from the pictures?