Р[3] 郑新涛.花开千年传统花文化与现代设计应用研究一一以牡丹、莲花为例[0). 重庆:重庆大学, 2∞8.Р[4] 郑兰兰. 植物花卉纹在现代包装设计中的装饰应用[0). 武汉:华中师范大学, 2∞8.Р (责任编辑:胡梅)Р lnheritance and Application of Floral Signs in Logo Design Р ZHAO An Р (Jiangsu College of Engineering and Technology , Nantong 226007 , China) РAbstract: Flowers mon signs applied in logo design. The inheritance and application of floral signs in Рlogo design were explored in terms of pattem refining , colors and their symbolic meanings. To enhance our Рsensitivity to and concem for traditional floral signs and to integrate their unique features into logo design and Рcreation plays a significant guiding role in inheriting traditional culture , enriching logo design and endowing Рdesigned logos with characteristics of the times. РKey words: floral signs; logo design; pattems
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