70 per minute or part minute after that Radio Advertisement including up to 6 variants of the one concept, for the same product 310 Radio Advertisement that is intended to be broadcast in a regional area only, including up to six variations of the one concept for the same product 210 Still Cinema Media including outdoor media: ? not more than 100 words 160 ? not more than 300 words 200 ? more than 300 words 330 ? minor change to an approved advertisement sought more than 3 months after approval 50% of applicable fee ? re-approval of an identi cal advertisement whose approval number has expired 50% of applicable fee ? approval of a variation to an advertisement whose approval number has not expired 50% of applicable fee Each additional hour or part thereof 140