low and high quality. Because the goods’ value is the largest reflect for people in need. How to create a perfect, efficient supply chain logistics system to control the cost in order to reduce the cost or increase profits, how to use the collected data to understand the consumer psychology, how to show consumer goods value and convince consumers with details page and advertising material, and then to enhance the brand value. All these are the issues to consider.РIkea don’t sell things online firmly, which is different from Suning. If it can directly buy Ikea products on the rather than go to the store, the customers will don’t have the strong brand feeling of shopping experience anymore.Р3.4.?The Insufficiency of O2O Model in Logistics, Inventory and Supply Chain Management of Congenital