re many gods in China’s legends. The Qixi Festival is rooted in the story of Cowherd and Weaver Girl who was the seventh daughter of the Jade Emperor and the Heavenly Queen Mother. And the Kitchen God Festival is obviously related to the Kitchen God, etc. РIn view of customs, etiquette has been greatly emphasized in celebration of Chinese traditional festivals. Take the Spring Festival for example, etiquette can be seen everywhere: the seating arrangement at the reunion dinner, the elder giving “red envelops” to the younger, the younger giving gifts to their parents, the descendants offering sacrifices to their ancestors, people saying greetings to each other, paying New Year calls to relatives and friends with gifts, etc. Etiquette has been regarded as a criterion to judge an individual’s
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