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Marketing整理选择题(附答案)

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____.perceptionsensationsubliminalimprintingrationalization14.Whenapersonchangeshis/herbehaviorasaresultofanexperience,urred.motivationsensationlearningperception15.Ifaperson’sattitudereflectsoneofhis/hercorevalues,thentheattitudeiseasytochange.TrueFalse(Attitudesaredifficulttochangebecausetheyfitintoapattern,andchangingoneattitudemayrequiredifficultadjustmentsinmanyothers.)16.Aconsumerpurchasingfinefurniture(whichisexpensiveandforwhichabrand’snamematters)wouldprobablyresultin_____buyingbehavior.dissonance-reducingvariety-plexhabitual17._____buyingbehaviorischaracterizedbylowconsumerinvolvementbutsignificantperceivedbranddifferences.Dissonance-reducingVariety-plexHabitual18.Thefinalstepinthebuyingdecisionprocessis_____.thepurchaseitselfpostpurchasebehaviorchoosingtheproductgettingtherebate

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