ionuniversityofchina,beijing100024,china)abstract:thepaperanalyzesthetradestructure,internationalmarketshare,parativeadvantageindexofchineseculturaltradebasedonimportandexportdataofculturalgoodsandservice.theseanalysesshowthatalthoughchinaisthesuperpowerofculturalgoodsexport,buttherearesomeproblemssuchasunreasonabletradestructure,petitivenessandunbalanceddevelopmentofculturalindustries;petitiveadvantagesofchineseculturaltradearemainlyinperipheralculturalproductssuchasartcrafts,design,visualartsandnewmediaproducts,petitiveadvantagesofgoodsandserviceswiththecoreculturalcontent,suchasaudiovisuals,music,publishingandcopyright,culturalandcreativeservices,areweakintheinternationalculturemarketwiththelowexportmarketshare.keywords:culturalgoodstrade;culturalservicetrade;tradestructure;petitiveness