金融助推旅游业持续发展的SWOT分析与对策

nalysisandCountermeasuresofFinance’sBoostingtheSustainableDevelopmentofTourism?ACaseofShangluoCityWANGFang(ShangluoMunicipalSub-branchPBC,ShangluoShaanxi726000)Abstract:Tourismisthemostimportantpartofthemodernserviceindustry,andistheimportantwaytopromotetheeconomicrestructuring,expandemploymentandincreaserevenue.Inrecentyears,avarietyofmeasuresandmeanshavebeentakeninShangluotopromotefinancetosupportthedevelopmentoflocaltourismandgoodresultshavebeenseen.BytakingSWOTmethodtoanalyzethedevelopmentoftourismindustryandtheshortageoffinancesupportingthetourism,thepapersurveysthedevelopmentofthetourismindustryinShangluocityandthestatusquooffinancing,andputsforwardcountermeasuresandsuggestionsonhowfinance’ordingtotheactualsituation.Keywords:financialsupport;tourismdevelopment;SWOTanalysis?任编辑、校对:张宏亮