iallyintheircustomersegmentsandwholesalestructures,petitivedynamicsofindividualfoodanddrinkcategories.petitors.Newskillsandunfamiliarbusinessmodelsareneededtoo. [E]Despitevariationsindetail,wholesalemarketsinthecountriesthathavebeencloselyexamined—France,Germany,Italy,andSpain—aremadeoutofthesamebuildingblocks.esmainlyfromtwosources:independentmom-and-popgrocerystoreswhich,unlikelargeretailchains,aretwosmalltobuystraightfromproducers,andfoodserviceoperatorsthatcatertoconsumerswhentheydon’teatathome.Suchfoodserviceoperatorsrangefromsnackmachinestolargeinstitutionalcateringventures,butmostofthesebusinessesareknowninthetradeas“horeca”:hotels,restaurants,andcafes.Overall,Europe’swholesalemarketforfoodanddrinkisgrowingatthesamesluggishpaceastheretailmarket,butthefigures,whenaddedtogether,masktw
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