global development of online shopping, the Chinese government has placed online shopping high on the agenda in its basic economic construction. РThe key task at present is to establish a unified application and service platform with Chinese characteristics. Upon pletion, plicated online shopping can be turned into a simple platform operation, and an advanced service mechanism and infrastructure can be set up, which will facilitate the establishment of a new economic model for merce in traditional enterprises. РThe government should take an active role in encouraging and supporting the Internationalization of traditional corporations. Besides, it also emphasized the business nature of online shopping, and warned that online shopping activities cannot be done by simply works. Р5. Conclusion
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