Day, celebrated on November 11, or 11.11. Singles ’ Day began asa day for unmarried or uncoupled people__ 3 __(celebrate) their lives. Single students , __4 __(look) for an excuse to buy__ 5 __(them) presents, started it __6 __November 11, 1993, reported The Guardian . It is symbolized by the four number ones in the date of November 11/11.11 — and is also called Double Eleven, in reference to the day it was started, said the BBC. It became a major shopping day in 2009. The CEO of an online shopping site — Alibaba — sought__ 7 __(increase) sales at the e- pany. The CEO, Daniel Zhang , __8 __(launch) an annual online sale that day, said Fortune . When it first began, “ Singles ’ Day was an fort for actual single people ,” noted the website Atlas Obscura. “A small group of students at Nanjing
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