illnormally(butnotnecessarily)havetobeadaptedforinternationalmarketinginconsequenceofthemanynationaldifferencethatexistinrelationsystems,technologicalenvironments,petitivesituation,businesspracticesandculturalperspectives.Promotionpolicy,forexample,hastoconsiderdisparatelawsandregulationsonadvertisingandsalespromotions,ountwidevariationsinnormsrelatingtocreditanddeliverytermsinvariousstates.5.paniesoperatinginternationallyiswhethertosupplytoforeignmarketsthefirm’sexistingproduct,ormodifytheproducttosuittheneedsofeachforeigncountry.Productmodificationisappropriatewherethereexist:petitioninforeignmarkets(creatingtheneedtodifferentiateafirm’soutputfromthatofforeignrivals)Speciallocalrequirementsinrelationtopackagesize,technicalstandards,consumerprotectionlawsandcustomercarefacilities.上一页下一页返回
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