bjectivesР旅遊市場評估?Tourism Market AssessmentР预计2005年旅游人数将达到590万人次,比2004年增长7.9%。АEstimated tourist arrivals in 2005 is 5.9 million, an increase of 7.9% from 2004?国外游客仅占游客总数的4%,然而自2003年以来,国外游客数量不断上涨。?International tourists account for only 4% of visitors however there has been increasing growth in international visitors since 2003.Р海南旅游市场?Hainan Tourism MarketР海南地区游客主要为观光游客和度假游客。АSightseeing and vacation are the two main reasons for visiting Hainan ?旅游团是海南旅游业的主要旅游市场,88%的旅游团为国内游客。АTour group travel is an important market in Hainan, accounting for 88% of mainland domestic tourists.Р旅游目的?Purpose of VisitР13%的支出用于住宿方面,餐饮、娱乐和景区门票约花费276元人民币。АThe survey shows modation accounts for only 13% of tourists spending. A further 276 RMB is spent on F&B, entertainment, tickets and shopping.Р旅游花费?Tourism Spend