The campaign involves advertisements in newspapers, door-to-door campaigning, postal deliveries of leaflets and “party electoral broadcasts” on the television. The parties also try to attack and criticise the opponents’ policies. Therefore, these campaigns sometimes can be quite aggressive and critical.Р10. The importance of general elections?General elections are very important in western democracy. They provide opportunities for people to influence future government policies and to replace those petent political leaders.Р11. The formation of the government?651 members of parliament are elected in the general election representing 651 constituencies in the UK. The party which holds a majority of those “seats” in parliament forms the government, with its party leader as the Prime Minister.