ement that did great. Cons • In some cases that meal that production saved $40,000 on was cut out of film. Depends on the contract sometimes they get a refund sometimes they don't. • Negative Placements: This is a very bad situation and that is lets say they actor in the scene takes a drink of soda which has a brand name and the actor says" yuck this tastes real bad. That could be devastating to pany a guarantee to lose business. Pure Examples: On the right: Tom Cruise ’ s get-away car in Minority Report Left: Tom Cruise ’ s money making pose in the futuristic Lexus that is one of MANY ads in Minority Report. More Examples: Above: Here, we clearly see James Bond ’s advertisements ranging from the Rolex watch (left); the Jaguar (centre); and him endorsing Cigar smoking (right)
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