ce is leader, with 30% of the world market. LVMH, one of France's panies, is the greatest luxury-pany in the world, and French perfumes and cosmetics are among its most important brands.? ( In recent years, particularly at the cheaper end of the scale, the natural fragrances extracted from flowers and other plants have been largely replaced by chemically produced scents, which can be mass-produced anywhere in the world. But in the production of top-of-the-range high quality perfumes, made from natural extracts of plants, nothing can replace the acquired skills of France's master perfume producers. There is something in the secrets and techniques that are passed down from generation to generation under the Mediterranean sun in the area of Grasse, that just cannot be replicated of copied.)