uring that bination will ultimately fail to increase shareholder value. Since the use of this psychological literature to account for mergers, there have been considerable behavioral and psychological studies of decision-making and a sustained and growing application of them to situations governed by the law. It is fair to say that law and psychology (or, more broadly, law and human cognition) is one of the most fertile areas of current legal and finance research. Legal scholars are paying more attention to the studies, which attention is bringing even more psychological research and insights into legal discussions. This approach has expanded across legal studies. 21 Moreover, business and financial specialists are increasingly exhibiting a behavioral and psychological orientation. 22
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