nt is\rwrong because something unexpected happens.\rAt the end of 2002, the Coca-Cola Company announced a decision to\rstop giving quarterly or even yearly earnings guidance. The investor Warren\rBuffet is believed to have influenced that decision. Since then, a number of\rlarge companies have moved away at least from quarterly guidance. They\rinclude AT&T, McDonald's, Ford and Motorola.\rSome experts see no reason to stop. They say the pressure for growth will\rremain because stock market analysts will continue to estimate earnings for\rlarge companies. They say investors would have less information about smaller\rones.\rCritics say earnings guidance supports short-term business thinking. But\rothers say ending it could give the appearance that a company is trying to hide\rbad news.
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