ationWarning:ThedocumentwascreatedwithSpire.PDFfor.NET.\r2.salespromotion\r3.publicrelations\rd?\refghi^!?j\re=k?\rAdidas:BondedbyBlood\rIn2006,AdidaslaunchedamarketingcampaigntobringfansclosertoNewZealand'shugely\rpopularAllBlacksRugbyTeam-alittletooclose!\rAllthe40teammembersdonatedtheirblood,whichwastherebymixedintotheinusedtomakea\rposteroftheteam.Theposterwasgiventofanswhoboughta$70AllBlacksjerseymadeby\rAdidas.Eachofthe8000posterscamewithacertificateofauthenticity.\rThepromotionwaspromotedthroughadvertisingonradio,outdoorandonlinemedia.\rTheobjectiveofthecampaignwastocreateanemotionalbondbetweentheAllBlacksRugby\rsquadandtheirfansandgrowsalesofAllBlacksapparelby15%.Itendedupwithatotalsellout\rofallpostersanda24%increaseinsales.\rThecampaignwontheGrandPrixattheCannesLionAwards2007.
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