ars in print may not be available in electronic books. For more information about Wiley products, visit our web site at . Library of Congress Cataloging-in-Publication Data: Franks, Bill Taming the big data tidal wave: finding opportunities in huge data streams with advanced analytics / Bill Franks. pages cm. —(Wiley & SAS business series) Includes bibliographical references and index. ISBN 978-1-118-20878-6 (cloth); ISBN 978-1-118-22866-1 (ebk); ISBN 978-1-118-24117-2 (ebk); ISBN 978-1-118-26588-8 (ebk) 1. Data mining. 2. Database searching. I. Title. QA76.9.D343.F73 2012 006.3’12—dc23 2011048536 Printed in the United States of America. 10 9 8 7 6 5 4 3 2 1 This book is dedicated to Stacie, Jesse, and Danielle, who put up with all the nights and weekends it took to get this pleted.