《A Contrastive Study of Euphemism between English and Chinese from the Perspective of the Politeness Principles》

emphasis on profit and loss of sensibility, and it is need of dignity and esteem, not directing to the freedom of behavior and self-determination. In Chinese culture, hindering the behavior of freedom isnot the defining factor that constitutes the loss of face. T his is different from negative face in western culture based on the freedom of behavior and self-determination. Chinese culture especially puts stress on collective spirit, individuals want to integrate into the group, unless he is harmonious with the group, he will lose the basic stone to live. Therefore, Chinese put social value and the ability to dealing with affairs on the first place. A saying that human beings need a face to live, and trees need a skin to survive, demonstrates the importance of identity and being respected.