ivegainsineconomicefficiency.Indeedthegainsarelikelytobegreaterthanthosepredictedinmostpublishedquantitativeestimates,petitionondomesticfirms.Nodoubtmanyjobswillbelostinafewsectors.eneratingemploymentarebountifulasChinabenefitsfromthephase-outofarrangementsrestrictingworldtradeinapparel,andasTaiwan,Mexico,theEU,andothermarketsphaseoutandeliminatetheWTO-inconsistenttradebarrierstheyhavemaintainedagainstabroadarrayofChinesegoods.Passage2Themajoradvertisingmediaarenewspaper,magazines,directmail,outdooradvertising,television,andradio.ountforthegreatestpartofadvertisingexpenditure,withtelevisionrunningafairlyclosesecond.Magazineadvertisingisperhapsthemostprestigious,anddirectmailiscertainlythemostselectivemedium.Radioandmagazineadvertisingcanalsobequiteselective,andradioisrelativelyinexpensive.