to the lack of mutual trust between the two sides. Several typical examples can be given: panies use false advertisement to deceive consumers; other corporations sell fake and inferior products online to seek excessive profits. As a matter of fact, a growing number of people e to realize the great significance of building trust between firms and clients. Without mutual trust between the two parties, it would be impossible to establish a healthy and safe business environment. Without mutual trust between the two sides, it would be impossible to protect consumer rights and interests. РI, as a consumer, firmly hold the view that both panies and customers should make joint efforts to build trust. Only in this way can the two sides enjoy trustworthy, steady and sustainable relationship. Р老师和学生