~РР-РРР. z.Р 3. 3 strategies to ↑credibility: Рa. e*plaining their petenceРb. establishing mon ground with the audienceРc. delivering speeches fluently, e*pressively and with conviction РUsing EvidenceР1. e*amples, statistics, testimonyР2. 4 tips to use evidence effectively: use specific evidence; novel ~; use ~ from credible sources; make clear the point of the ~ РReasoningРReasoning: the process of drawing a conclusion based on evidenceРuse reasoning from specific instancesРuse reasoning from principle Рuse analogical reasoning, ×casual reasoning РEmotions AppealsР1. Emotions Appeals (motivational appeals): make listeners feel sad, happy, angry, fearful, etc. Р2. 3 ways: with emotionally charged language; with vivid e*amples; speak with sincerity and conviction
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